Heather grew up in the Midwest before she moved to Washington, DC, for college. Soccer being her lifelong passion, she dedicated herself to the sport through college, semi-professionally, and finally achieving professional status. This journey instilled in her the values of dedication and discipline. Transitioning from the soccer field to the fast-paced world of high-tech solutions as a service (SaaS) sales, Heather spent 8 years selling high-ticket solutions to federal, state, and local agencies, as well as law enforcement. Despite her success, she found herself yearning to make a more meaningful impact. Feeling constrained by the culture of the tech startup world, Heather resolved to forge her own path. Driven by her desire to help others, she embarked on a new venture—one aimed at making a real difference in the lives of local small business owners and their communities.